Gary Franscioni

Gary Franscioni is a third-generation Santa Lucia Highlands farmer whose family roots in the region date to 1907. After graduating from Cal Poly with a degree in Agricultural Business, he took over the family's farming operation and shifted its focus from vegetables to wine grapes.

Gary planted Rosella’s Vineyard in 1996 and co-founded Garys’ Vineyard with longtime friend Gary Pisoni the following year. He later established Sierra Mar Vineyard and partnered again with the Pisoni family on Soberanes and WindRock vineyards.

In 2001, Gary and his wife, Rosella, founded ROAR Wines. Today, he remains closely involved in the family’s vineyards and winery alongside his sons, Adam and Nick.