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About

A narrow mountain bench of vineyards high above Monterey Bay, where fog, wind, and sun converge to create one of California's most distinctive appellations.

Artisans

Fifty-plus growers and winemakers farming some of California's most celebrated vineyards.

Vineyards

Explore the vineyards that define the Santa Lucia Highlands — from River Road to the ridgeline.

Visit

Wine trails, tasting rooms, and everything you need for a weekend in the Highlands.

Events

From harvest festivals to intimate cellar dinners — moments that bring the Highlands to life.

What's New

Stories from the vineyard, press coverage, member news, and exclusive offers from across the appellation.

← Artisans
Nick, Gary, and Adam Franscioni of ROAR

Grower & Winery

ROAR Wines

Online Only

Inspired by the roar of the cool winds streaming in from the Monterey Bay and the roar of the mountain creeks, which bisect our rocky, well-drained vineyards, ROAR Wines celebrate the best of our vineyards and signature bold flavors of the Santa Lucia Highlands. ROAR Wines, owned by Gary, Rosella, Adam and Nick Franscioni, produces a small portfolio of premium Pinot Noir, Chardonnay, and Rhone varietals.

Current Releases

The Wines

  • 01Rosella's Vineyard Pinot Noir
  • 02Garys' Vineyard Pinot Noir
  • 03Soberanes Vineyard Pinot Noir
  • 04Sierra Mar Vineyard Pinot Noir
  • 05Pisoni Vineyard Pinot Noir
  • 06Santa Lucia Highlands Pinot Noir
  • 07Rosella's Vineyard Chardonnay
  • 08Soberanes Vineyard Chardonnay
  • 09Sierra Mar Vineyard Chardonnay
  • 10Santa Lucia Highlands Chardonnay
  • 11Rosella's Vineyard Syrah
  • 12Sierra Mar Vineyard Syrah
  • 13Sierra Mar Vineyard Grenache
  • 14Sierra Mar Vineyard Viognier
Group of friends toasting with wine in front of a rustic wooden barn in Santa Lucia Highlands.

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