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About

A narrow mountain bench of vineyards high above Monterey Bay, where fog, wind, and sun converge to create one of California's most distinctive appellations.

Artisans

Fifty-plus growers and winemakers farming some of California's most celebrated vineyards.

Vineyards

Explore the vineyards that define the Santa Lucia Highlands — from River Road to the ridgeline.

Visit

Wine trails, tasting rooms, and everything you need for a weekend in the Highlands.

Events

From harvest festivals to intimate cellar dinners — moments that bring the Highlands to life.

What's New

Stories from the vineyard, press coverage, member news, and exclusive offers from across the appellation.

← Artisans
Puma Road Tasting Room sign on River Road in the Santa Lucia Highlands, California.

Grower & Winery

Puma Road

Walk-ins Welcome

Ray Franscioni is a third generation Monterey County farmer. His grandfather, Silvio Sr., immigrated from Switzerland in the late 1800’s and settled along the Salinas River in the heart of the Santa Lucia Highlands, where he began farming. Originally, the family farmed feed for their dairy cows—they were Swiss, after all. Eventually though, they—like most settlers of the area—discovered the richness of the soil and began farming other crops. Over the past twenty years, Ray, his family, and dedicated staff have gained a reputation for meticulously cultivating the finest grapes and providing them to some of the industry’s best known producers.

More than a decade ago, Ray and his family embarked on a mission to craft wines from their own grapes. From the Santa Lucia Highlands, Ray Franscioni and family offer their limited Puma Road releases—wines proudly and equally representative of a two decade dedication to the science of growing, and to the craft of wine-making.

Current Releases

The Wines

  • 01Chardonnay, Vigna Monte Nero
  • 02Chardonnay Clone 15, Silvio's Vineyard

Plan Your Visit

Tasting Rooms

Puma Road - River Road Tasting Room

32075 River Road
Soledad, CA 93960

Monday–Friday 12:00am–5:00pm Saturday–Sunday 11:00am–5:00pm

(831) 675-3548

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Puma Road - Portola Plaza, Monterey

281 Alvarado Street
Monterey, CA 93940

Sunday-Thursday 2-8pm and Friday-Saturday 2-9pm

(831) 747-1911

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What to Expect

Amenities

Dog FriendlyFood AvailableGames & EntertainmentLounge SeatingOutdoor SeatingLarge PartiesWalk-ins WelcomeRV Parking
Group of friends toasting with wine in front of a rustic wooden barn in Santa Lucia Highlands.

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