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About

A narrow mountain bench of vineyards high above Monterey Bay, where fog, wind, and sun converge to create one of California's most distinctive appellations.

Artisans

Fifty-plus growers and winemakers farming some of California's most celebrated vineyards.

Vineyards

Explore the vineyards that define the Santa Lucia Highlands — from River Road to the ridgeline.

Visit

Wine trails, tasting rooms, and everything you need for a weekend in the Highlands.

Events

From harvest festivals to intimate cellar dinners — moments that bring the Highlands to life.

What's New

Stories from the vineyard, press coverage, member news, and exclusive offers from across the appellation.

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Jose Reyes, winemaker in Santa Lucia Highlands, Monterey County, California.

WINEMAKER

Jose Reyes

Jose Reyes has been CRU Winery's winemaker since 2009. Originally from Sinaloa, Mexico, he built his life and career on California's Central Coast, training under the winemaking team at the historic Bargetto Winery in Santa Cruz. With three decades in the cellar, his philosophy is minimal intervention — letting the grapes express themselves without too much interference. His wines have consistently earned 90+ point ratings.

Outside the winery, Jose values family and enjoys cooking; his son Juan now works alongside him at CRU as a winemaking assistant and cellar hand, continuing the family legacy.

Group of friends toasting with wine in front of a rustic wooden barn in Santa Lucia Highlands.

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